I had to HTMLDecode the output of the ListFeed.aspx (OOTB RSS viewer within SharePoint). After digging into the SharePoint DLL's with Reflector I overwrote the render function. To make sure this change wasn't effective for the whole environment, I made a copy of ListFeed.aspx and made a custom action (as a replacement of the OOTB 'View RSS' action) to refer to the copied file.